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Archive: december 2011

A little holiday joy at Gap

December 4, 2011

This fall, the Gap, or is it just "Gap" has been using some very hand crafted in-store graphics to support the "Joy It Up" marketing campaign. While Anthopologie and Urban Outfitters have been doing this kind of retail handicraft for years, it only makes sense that this use of simple, off-the-shelf based in-store marketing campaign would turn up here. Clearly sustainability has reached enough Americans that this kind of "eco-friendly" aesthetic can now grace the interiors of Americas largest retailers. These photos were taken at the Westfield Century City Shopping Center. While shooting these images I was scolded by several "Gap" employees. There are no photos allowed in the Gap. Or is it just Gap.

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